Finally, my big chance!
Hollywood PR people: Use this blog to promote your huge new big-budget movies!
From the New York Times:
As striking screenwriters keep late-night talk shows in reruns, Hollywood publicists have been scrambling to find new ways to promote star-driven holiday and Oscar movies…
The movie industry has long regarded late-night television as one of the most important marketing tools in its arsenal. After swamping consumers with television commercials, studios dispatch stars to do appearances on shows like “Jimmy Kimmel Live” on ABC to seal the sale…
But the Writers Guild of America strike, now entering its seventh week, shuttered every late-night show, tearing a hole in carefully planned marketing campaigns…
“Late-night publicity can be a crucial tipping point,” said Bob Berney, president of Picturehouse, whose biopic of Edith Piaf, “La Vie en Rose,” is an Oscar contender.
OK, now I concede that my blog has a somewhat limited audience if you’re looking use it to pitch a big-budget Hollywood film. On the other hand, I have a much larger audience than a TV show that’s not actually on the air due to the writer’s strike. I may even have a bigger audience than stale Jimmy Kimmel reruns — come on, that wouldn’t be hard to believe, would it?
I’d also note that while I can’t provide the “television” part of “late-night television” promotion, I can provide the “late night” part — that’s when I do most of my blogging!
So… send Julia Roberts and Johnny Depp over to my pad, and I’ll guarantee a positive blog post about their new film, “Sweeney Todd’s War” or whatever it’s called.
The Times story continues:
A few studios are even cozying up to those hoariest of media outlets: radio stations and newspapers.
Oof. Times must be tough.
Even when the late-night shows return, studios will most likely continue to have trouble. Many stars do not want to cross picket lines.
See, this is what I mean! There are no Writers’ Guild picket lines in front of my house. El coast es clear.
And it is every publicist’s nightmare to have a celebrity get caught in a nasty union situation, as happened to Jerry Rice, the football star and “Dancing With the Stars” contestant, whose interview with Carson Daly was disrupted when a group of striking writers infiltrated the show’s taping.
Yes, both viewers of that show were very upset.
Thank you, folks, I’ll be here all week.
The strike could hasten a larger shift in how movie studios generate publicity, said Valerie Van Gelder, Sony’s top domestic marketing executive. For years, studios have been moving money to the Internet and relying less on stars than on extensive trailers and Internet programs that allow users to take content and incorporate it into their MySpace profiles and screen savers.
Note how the New York Times rightly only brings up the Internet marketing component of this issue after discussing Carson Daly’s show, local TV stations, radio, newspapers, daytime TV shows, and “Access Hollywood”. It’s not like the Internet is where the kids are!
Strong-arming marquee stars to participate in more stunts is a delicate topic, but studios are starting to discuss it. Among the ideas are cameos on game shows like “Are You Smarter Than a Fifth Grader?”…
Now, see, again, this is where I come in. Having Will Smith and Alvin interviewed on my blog for their new film “I Am Chipmunks” would not be nearly as degrading as popping up on “Are You Smarter Than a Fifth Grader.”