From the always-fantastic Seth Godin: Personal Branding in the age of Google

A friend advertised on Craigslist for a housekeeper.

Three interesting resumes came to the top. She googled each person’s name.

The first search turned up a MySpace page. There was a picture of the applicant, drinking beer from a funnel. Under hobbies, the first entry was, “binge drinking.”

The second search turned up a personal blog (a good one, actually). The most recent entry said something like, “I am applying for some menial jobs that are below me, and I’m annoyed by it. I’ll certainly quit the minute I sell a few paintings.”

And the third? There were only six matches, and the sixth was from the local police department, indicating that the applicant had been arrested for shoplifting two years earlier.

Three for three.

Google never forgets.

Of course, you don’t have to be a drunk, a thief or a bitter failure for this to backfire. Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.

Have you done a Google search on your name?

I blog because when I do, I can start to control what Google finds first.

Alexandra posted an interesting list a while back on “Surviving Michaelmas Term” on the Cambridge MBA. I wanted to pick and choose what I thought were some great insights and pointers for future students. (I also grabbed a few from other people in the comments, too.) It’s really a list for surviving a one-year MBA!

1) Meet the class before classes starts. The first few pub outings were essential ice-breakers: even if you couldn’t remember anyone’s name afterwards…they remembered YOU!
3) Give up trying to remember the 5 different log-in names, 8 passwords and 29 websites you are supposed to check daily. Make friends with “responsible” people in class and have them inform you of all important notices.
4) Go to class. You don’t want to be that “person who doesn’t exist”.
5) Make sure you have an accountant in your study group. If you don’t, task someone besides yourself to become an accountant.
6) Bring a blanket to LT3 and iced-drinks to LT1, no matter what the temperature is outside
9) Accept every possible formal hall or fancy dinner party invitation. Otherwise you will forget how to use a fork and how to dress sensibly. The everyday jeans and sandwiches do not reflect the real world!
10) Do prepare a “plan of attack” for your career search. You will probably not follow it but it will make you feel better knowing you tried… when you realise you don’t have a job.
13) If you get a bicycle remember to get a helmet…and body armour to go with it.
14) Join rowing. Otherwise you will be envious of the people who wake up at 6:00am to go exercising in the freezing English mist and show up in class smelling like the Cam. (Really, that would make you more pathetic than them)
15) When playing Management Practice games remember that whatever you do and no matter how you excuse it, it IS personal!
16) There is only one Matriculation, one Halloween and one Christmas a year. Celebrate it at your college….and bribe colleagues to take you to theirs.
18) Go out after class and get drinks. Loads of drinks. Make Browns your second home!
- Get a backpack. They are not exactly fashionable but unless you have a masseuse fund, you should use one. It will save you great pain.
- Go to Enterprise Tuesday. These weekly lectures are basically a course in themselves, and celebrate the contagious entrepreneurial spirit of Cambridge.

I hope that this helps future Cambridge MBA’s! If I missed anything, please add it to the comments section below…

First of all, thank you to everyone that came out to the first OpenCoffee Cambridge today! I wasn’t sure what to expect, and thought the worst case would mean about 3-4 people would just chat in the coffee shop. I didn’t try to make an accurate count, but I would guess about 30 people or so turned up, which was fantastic! I had a great time meeting and talking to a lot of interesting people.

Here are some photos from the day (my apologies for the blurry ones):

You’re getting close when you see this… you can’t miss it

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Here’s the venue, Caffe Nero on King’s Parade

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This is the view from the front door of Caffe Nero

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In this photo I managed to catch Laurence, Geoff, Peter, and a couple others. (Geoff also blogged about OpenCoffee here.)

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Louise was one of the women to show up (a fellow MBA)

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The group ended up taking up a good chunk of the back of the shop; this was taken after people had started leaving.

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It was a fantastic day, and virtually everyone I met and talked to today was either an entrepreneur or an investor. I want to specifically thank Laurence John and Richard Brockbank from Amadeus and Alex van Someren from Cambridge CfEL for showing up and being so enthusiastic for the idea of OpenCoffee.

After a little bit of research, it seems the two best options for organising a group like OpenCoffee is a Meetup group and a LinkedIn group. Since LinkedIn groups are free, that’s what I’ve setup first. Please click here to sign up. (Currently moderated to prevent spammers.) I think it would be great to start a Meetup group, too, but would like to gauge opinion before the $144/year charge. UPDATE: Peter Clark/Broadersheet has sponsored the Meetup group: sign up here! Please sign up so that we can let everyone know if/when we change venues… if we have a few more weeks packing Caffe Nero like we did today we won’t be welcome there much longer!

On a completely different note, a number of people had some interesting conversations about Cambridge and entrepreneurs. Talking with people today, it seems there are a few different issues that currently exist in the Cambridge startup ecosystem.

  • Social events – OpenCoffee Cambridge is meant to address this. Entrepreneurs just need a place/time to meet each other, demo what they’re doing and network.
  • Demo nights – Cribbing off of the NY Tech Meetup, I think Cambridge needs a night where entrepreneurs can show off what they’ve been working on, get feedback, and have a broader networking event.
  • Judge Business School – Judge is a great business school that could really make a difference to startups, but not enough MBA’s, MPhils, etc get involved in the startup ecosystem.

Initial thoughts on furthering the Cambridge startup ecosystem

Cambridge is an incredible cluster of startups, but it’s not perfect. These are three things that I personally think would be useful in order to address the issues above.

OpenCoffee Cambridge

After today’s success, this is certainly going to become a regular event.

Based on the feedback I got from everyone today, I think this will be most valuable as a weekly, daytime event. It ensures more angels and VC’s can attend (since that’s their day job), and needs to be weekly to develop the kind of relationships that are necessary. That doesn’t mean people need to show up every week! Just that it happens every week for the people that want to meet up.

Full Moon Madness Demo nights

A monthly demo night for entrepreneurs looking to demo their software, products, services would address the second issue. It would take place at night, ensuring as many people as possible can attend. (Both current and aspirational entrepreneurs.) Let’s face it… all entrepreneurs are a little bit mad so let’s celebrate it by demo’ing during a full moon!

This would mean that the first demo night would be Wednesday, March 11th. Are there any conflicts with that night? I’ve got one volunteer to demo already… are there any others? If there’s interest I’ll look into setting something up.

Cambridge Entrepreneurial Speed-dating

I’m not sure how this would work, but there’s a real opportunity to connect science and engineering students working on new ideas with business school students that have the business background to help commercialize them. Sometimes this will be science/engineering ideas looking for business help, other times it will be business ideas looking for science/engineering help in building prototypes, etc. I think it’s critical to get some creative types involved with this, too, but I’m not sure how.

This would ideally happen very early in the school year, and perhaps be repeated after a few months. It may be too late to effectively do this year, but perhaps if it gets developed a bit it would be ready for the fall?

Summary

OpenCoffee Cambridge is ON. Please stay tuned in for more information, but the next one will happen next week at the same time & place. (Thursday, 26 Feb, 10am-12noon at Caffe Nero on King’s Parade)

What do you think of the other ideas? Useful, not useful, something else entirely? I’d be happy to chat in the comments below, off-blog or at the next OpenCoffee.

I’m guessing there’s one company for every era of business school students. One company who is almost always used as an example, whose recent activities/products/services/innovations are used in every class and discussed thoroughly. This has probably been Amazon.com at some point, RJR Nabisco before that, HP before that, and so on.

This era’s company is Apple.

I’m officially sick of them. The iPod, the iPhone, the iTunes ecosystem, the Halo Effect, Steve Jobs, a culture of innovation…

WE GOT IT.

I love Apple products, and own/use a MacBook, iPhone and iPods. But enough is enough.

Can we start using other examples… please? Pretty please?

(We recently had a case study on Banyan Tree Resorts, which was unfortunate since it looks like I’m going to have to go there on holiday with LondonAnnie sometime post-graduation. But that’s more like it…)

At the end of last year, YouNoodle.com published a list of the Top University Startup Communities. Cambridge University came in 3rd, right after Stanford (Silicon Valley) and MIT (Boston). Oxford University came in 6th. Here is how YouNoodle came up with the ranking:

YouNoodle has designed an algorithm to calculate each university’s significance as a startup community. Significance is determined by factors including the number and quality of the startups in the university, activity of its groups, business plan competitions, availability of talent and investment in the area, and the success of past startups.

I’m not surprised that Cambridge ranks just behind Silicon Valley and Boston. While this list focuses on University startup communities, I believe that Cambridge is an incredible place to be for entrepreneurship no matter the criteria. I’m sure Charlie would say that something from New York should be on the list (and I would agree), I think it’s both fair and correct that Cambridge is ranked as one of the top startup communities in the world.

Silicon Valley and Boston are clearly in a class by themselves based on the sheer size of the communities there. But Cambridge is a hidden gem. You must recognize that the startups coming out of Cambridge are only rarely the consumer-focused, trendy companies. What gets funded here tends to be hard science, technology, microchips, sensors, biotech, and the like. If you’re reading this blog, I guarantee you that technology invented here is within a few feet of you right now… virtually all mobile phones use ARM chips, for example. Recent successful startup founders I’ve met have developed sensors for chemical detection (and have received a multi-million dollar contract from the US military), and a wearable sensor to help women accurately track their body temperature and fertility cycle to help them get pregnant.

To put numbers on it, nearly 10% of all venture investment in Europe was in Cambridge. What do we have here:

  • One of the world’s best Universities, with significant science and technology focus
  • St. John’s Innovation Centre, a fantastic incubator for nascent businesses. Mailboxes, virtual offices, general offices, and services for growing businesses.
  • Cambridge University Entrepreneurs, which provide workshops for entrepreneurs and hold a series of business plan contests each year.
  • Very experienced venture capitalists, such as Amadeus Capital.
  • CUTEC (Cambridge University Technology and Entrepreneurship Club), which hosts a large conference in May of each year, as well as smaller events and networking sessions throughout the year.
  • A VERY large angel funding network, the most prominent of which is the Cambridge Angels. Many of these angels are very available to students and local entrepreneurs, and they tend to be very active in and around Cambridge.
  • Center for Entrepreneurial Learning, which hosts events like the famed Enterprise Tuesday sessions, as well as a full programme of other events.

So I’m very happy I’m here in Cambridge as I work on my plans. If you’re starting anything in the science or technology fields in Europe, Cambridge is one of the best places to be.

I wanted to write a quick guide to Cambridge Colleges, aimed at people accepted into the Cambridge MBA.

The MBA program works a little differently than any other Cambridge degree, in that you’re first accepted into the MBA, and then you’re accepted into a college. (Traditionally you’re apply to your program through a college, and then are accepted into both.)

On an MBA program, your college can be part of your core MBA experience or virtually irrelevant. If you want to participate in sports, everything is done through your college. (Unless you’re good enough to start out playing at a high level for the University.) Housing is all done through your college, and a significant part of the admin you have to do with your program is done through a college. But while it’s a fairly significant choice, it certainly doesn’t “break” your MBA, though it can help “make” it.

I’m at Jesus College, which is quite an old college in the north part of central Cambridge. It’s a big, fairly wealthy college with lots of space on the grounds for sports. Arnoud De Meyer, the Director of Judge Business School, is a Fellow at Jesus and it’s been great to meet him from time to time at the college.

I would say the biggest things to think of when picking a college:

  • Housing - Do you intend to stay in college housing? Do you have a partner and/or children? If you want something other than a single room for one person the availability can be dramatically different between colleges.
  • Location - This is tied into housing, too. If you do plan on living in college, how close to Judge do you want to be? (If you want to be close to the boathouses for rowing, pick Jesus.)
  • Sports - If you’re really interested in a particular sport, check to see which colleges are the best. (That’s how I got to Jesus, to be honest.)
  • Old vs. New - Do you want to be in one of the older colleges, one of the newer colleges, or do you just not care?
  • Grad/Mature/Women - Some colleges restrict admission to mature students, grad students, women or some combination thereof. Is that something you care about?

Finally, remember to have a few different choices that you’d be happy with when you talk to the MBA office. (They have much more information than I have about colleges other than Jesus.) Each college can be very quirky and they may very well not accept you, though you are guaranteed a place in one of the colleges. The MBA office will help guide you through all that. But I’d also recommend taking a look at the various colleges on Wikipedia for some basic comparative information and links to much more detail.

But without further ado, here’s my guide to Cambridge Colleges for the Cambridge MBA:

Ancient Colleges (founded before 1600)

The ancient colleges tend to be more popular, and thus a bit harder to get into. People like them because there’s much more tradition, the dining halls and chapels are old and beautiful, and they’ve got quirky histories (and world-famous alumni) to impress family and friends. Unfortunately, many of these colleges rarely seem to accept MBA’s. But there are some (like Jesus) that are a bit more enlightened!

Virtually none

Unless you’re an alumni of the college already or have family connections, it’s unlikely that you will get a spot at these colleges.

Peterhouse
Clare
Gonville and Caius
Trinity Hall
Corpus Christi
King’s
St. John’s
Trinity

Handful or more

These colleges certainly take MBA’s, and are all great choices.

Queens’ -Quite popular, >10 MBA’s/year

Queens’ is quite close to Judge, and was quite a popular choice this year.

Pembroke

Pembroke is one of the closest colleges to Judge, and is a great choice. We often go to the cafeteria there for lunch because it’s convenient. I think if you register early enough with them you may be able to get a room in the main college grounds, which are beautiful.

St. Catharine’s

St. Catherine’s is also convenient to Judge, and I believe has a small number of scholarships for MBA’s. [UPDATE]- I have since been informed that St. Catharine’s only accepts MBA’s that are Benavitch Scholars.

Jesus

Clearly the best college for MBA’s, bar none. Fantastic rowing club, and convenient housing. It’s a little further away from Judge (~15 minute walk), but you get to see the heart of Cambridge every day because of it!

Emmanuel

Another good college with a handful of MBA’s this year.

Sidney Sussex

The Master of Sidney Sussex is Professor Dame Sandra Dawson, who was formerly the Director of Judge Business School, and is also on the Board of Directors of Barclays Bank and Oxfam International. (She was one of our professors for Organisational Behaviour last term.) It’s a very nice college, right by Jesus.

Small number

I’m not sure if these colleges fall under the “Virtually None” category or not, but they accepted MBA’s this year:

Christ’s

Very beautiful college about 10-15 minutes’ walk from Judge.

Magdalene

Magdalene is on the banks of the Cam, just over the bridge from central Cambridge. Very quaint. Apparently their May Ball every year is white-tie, which is interesting.

Old Colleges (founded between 1800 and 1900)

I don’t know much about many of these colleges, so I’ll write what I do know.

Hughes Hall [mature only] -Most popular, about 30/year

Hughes Hall is very popular amongst MBA’s, with about 20% of the class there. Having so many of your classmates at the same college is great for people that like that.

St. Edmund’s [mature only]
Downing

Downing is the other college that’s very close to Judge. Very beautiful grounds, and it feels more like one of the “ancient” colleges.

Girton
Homerton
Newnham
[women only]
Selwyn

Modern Colleges (founded since 1950)

Wolfson [mature only] -Very popular, about 20 MBA’s

Another popular college for MBA’s. A surprisingly strong rowing club, too.

Darwin [grads only]

Darwin is fairly convenient to Judge, and is just past Queens’ on the other side of the Cam.

Fitzwilliam
Clare Hall [grads only]
Murray Edwards (aka New Hall) [women only]
Churchill
Robinson
Lucy Cavendish [mature women only]

[UPDATE]The post from James Barker of the Judge Admissions Office is an absolute must-read on this topic!

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It’s only after experiencing the Cambridge MBA, talking to my professors and doing a little research recently that I really learned exactly how unique the Cambridge MBA curriculum actually is compared to other top schools. It comes down to two simple differentiators: our small-group “soft skills” classes and the projects incorporated into the curriculum. As I’ve read a little more about it, it appears that Harvard Business School is trying to move more towards the Cambridge MBA way of doing things… fancy that!

Soft skills

If you look at Cambridge’s required first-term curriculum you see a rather bland title: Management Practice. But this course is a very in-depth soft skills class, and not very bland at all!

Management Practice is a course that runs from 9am-12:30pm and 2-3:30pm one day each week in the Michaelmas (first) Term. The morning involves a highly interactive lecture/discussion and a group activity/game; a game that’s always highly competitive! The afternoon session reviews what happened in the activity/game, and follows that up with how those principles can be applied to the real-life situations we’ve already experienced and those we will experience in the future. The games, by the way, are always fun and make for interesting learning.

The Cambridge Venture Project (CVP) is also a unique part of the Cambridge MBA. For about four weeks, teams of five students work part-time with small, local entrepreneurial companies on consulting projects. This is far more challenging than it sounds; our class of 150 people come from ~50 different countries and a wide variety of backgrounds. Everyone is very accomplished, and most are highly competitive Type A personalities, but everyone approaches problems from their own perspectives. I mention this now because in the latter weeks of Management Practice, the afternoon session is a small group “therapy” session, where our teams discuss with our instructors on how we’re working in our groups.

Management Practice been described by many Cambridge MBA graduates as one of the main courses they’ve been able to use long after they graduate, no matter what field of work they go into. After last term, I have to say that I completely believe it.

What’s interesting is that Harvard is looking at doing more of this, but they’re having issues because their school is so damn big! (900 new students/year vs. 150-180/year at Cambridge) From the Harvard Business School article:

  • In an increasingly globalized world, deans and recruiters generally believe that business schools have not gotten globalization right. They want students with heightened cultural awareness and a more refined global outlook. [Like 150 students from ~50 countries?--ahem]
  • Notwithstanding mission statements to the contrary, many deans and recruiters complain that MBAs don’t understand the practice of leadership or have sufficient awareness of their impact on others.

and this:

Deans and recruiters told Datar and Garvin that MBAs in general need more soft skills, such as self-awareness and the capacity for introspection and empathy. They also found MBAs lacking in critical and creative thinking, as well as communication skills. “These skills lie much more on the ‘doing’ side of the scale than the ‘knowing’ side,” says Datar.

Such soft-skills development by its very nature involves labor-intensive small groups and requires “high-touch” faculty involvement with students.

[...]

For example, adding small-group, soft-skill development may sound simple, but doing so for some 900 students would have a significant impact on faculty teaching assignments, recruitment, and research, as well as on the School’s facilities.

I’m very happy and encouraged that instead of trying to bolt on key soft-skills classes onto a mature program, the Cambridge MBA has begun their development with them as a core part of the curriculum.

Projects

There are three main projects as part of the Cambridge MBA. They are here (with descriptions from the Cambridge MBA Handbook):

Cambridge Venture Project - For the CVP, you will work in designated teams of 5-6 with a local entrepreneurial company on a real management issue related to marketing.

Global Consulting Project - The Global Consulting Project is the culmination of the core courses and it will allow you to apply the knowledge and skills gained throughout the programme in a real world context. It is undertaken in teams of your choice with 5-6 students and lasts one month.

Individual Project - The Cambridge MBA concludes with an individually supervised project for which a 12,000-word report is submitted. This project allows you to make an in-depth exploration of subjects of specific interest to you, which will typically be of direct relevance to your career objectives.

I would contrast this to Harvard’s programme, where there are no mandatory projects as part of the curriculum, though they note about half the class completes optional projects as electives. Does this really matter? Perhaps not. But I’m trying to take advantage of these projects to get some experience and contacts in fields/industries/companies that I may never work in again, and also those that I might want to try applying to in just a few short months. I’m always a fan of doing new things over learning new things. (Create >> Consume)

Summary

If you’re reading this post in the hope of getting a little more perspective on the Cambridge MBA program, I hope you’ve gotten a little better sense for it. While a one-year versus two-year MBA program is a big decision, top-tier programs like the Cambridge MBA do have some advantages over better known schools like HBS.

I’m currently an MBA student at the University of Cambridge, which has a smallish but rapidly growing business school.

There are a huge number of things that impress me about the school, but I wanted to mention just a couple about the admissions process and office:

  • The MBA Admissions office is blogging! So far it’s a mix of school-related posts and some posts on what it’s like living in Cambridge. I highly recommend reading it. I think it’s fantastic to have a bit more transparency in the admissions process, and congratulate James for starting it!
  • It doesn’t cost anything to apply to the Cambridge MBA. This is different from virtually every other business school I’ve come across, but Cambridge is committed to access to the programme no matter your financial circumstances. It doesn’t make the admissions process any easier, but I believe does help add to the diversity of the class.
  • Since the Cambridge MBA is ~150 students (I believe growing by about another 30 students next year) the admissions office and administration truly get to know you. I was astounded on my interview day and on the first day of pre-term just how well everyone knew me! It was clear they hadn’t done a cursory look at my CV and career goals, but had truly studied who I was through my application. This isn’t something you can get from larger schools.

For those of you applying to the Cambridge MBA, good luck! For those of you considering applying, I hope this gives you a little better sense about what Cambridge is all about.

As for me, I’ve got exams this week… hopefully those will turn out okay!

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