comments 7

That’s it… I’m officially sick of Apple, the iPod and the iPhone

I’m guessing there’s one company for every era of business school students. One company who is almost always used as an example, whose recent activities/products/services/innovations are used in every class and discussed thoroughly. This has probably been Amazon.com at some point, RJR Nabisco before that, HP before that, and so on.

This era’s company is Apple.

I’m officially sick of them. The iPod, the iPhone, the iTunes ecosystem, the Halo Effect, Steve Jobs, a culture of innovation…

WE GOT IT.

I love Apple products, and own/use a MacBook, iPhone and iPods. But enough is enough.

Can we start using other examples… please? Pretty please?

(We recently had a case study on Banyan Tree Resorts, which was unfortunate since it looks like I’m going to have to go there on holiday with LondonAnnie sometime post-graduation. But that’s more like it…)

  • cynthia Galle

    WOW! Those resorts look amazing. Hope you get a discount as a Cambridge University grad =)

  • Somehow I don’t think that’s going to happen!

  • Hey at least your examples are not all auto manufacturers and suppliers. I'm actually doing my second Marks and Spencer case in strategy class this semester. Favorite case so far has been IDEO for understanding Management Behavior.

  • True. I suppose my examples are region-specific and not just time-specific.

    IDEO is a fantastic company… we had the head of their London office come and speak to us, which was a great talk.

  • As part of the case they had us watch a 60 Minutes segment on them designing a new shopping cart. The atmosphere reminded me of Solar Car, very open and an eclectic mixture of backgrounds. Do they have a big operation in London?

  • From what I understand it’s one of their smaller offices… unfortunately!

    Jose Alvarez (unregistered) wrote, in response

  • As part of the case they had us watch a 60 Minutes segment on them designing a new shopping cart. The atmosphere reminded me of Solar Car, very open and an eclectic mixture of backgrounds. Do they have a big operation in London?