“Fractal” brands - insightful description!
September 20th, 2007
Recently I happened to read some of Diego Rodriguez’s old blog posts, where he talks about fractal brands. Specifically, the best brands are fractal. Here’s a quote from his post:
Definition of fractal, from Hyperdictionary:
A fractal is a rough or fragmented geometric shape that can be subdivided in parts, each of which is [...]
